Topic clusters help you build topical authority. Here\’s how to plan pillar pages and supporting articles that rank together.
What is a topic cluster?
A pillar page covers a broad topic, and supporting articles cover subtopics in depth, all linked together.
Choose your pillar topics
Pick 3–5 topics closely tied to the services you sell.
Map supporting articles
Use keyword research to find the questions your audience asks, then write one article per question.
Link everything together
Every supporting article links to the pillar, and the pillar links back to each article.