A practical, step-by-step technical SEO checklist covering crawlability, indexation, Core Web Vitals and schema for small business sites.
Why technical SEO comes first
If Google can\’t crawl and index your pages, nothing else matters. Technical SEO is the foundation every other tactic is built on.
1. Check indexation in Search Console
Open the Pages report and review every page marked \’Not indexed\’. Fix accidental noindex tags, redirect chains and duplicate content.
2. Improve Core Web Vitals
Compress images, defer unused JavaScript and use a lightweight theme. Aim for an LCP under 2.5 seconds on mobile.
3. Add structured data
Use LocalBusiness, Service and FAQ schema to help Google understand your business and earn rich results.